The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have evolved significantly over the decades, developing from straightforward punch cards to advanced digital interfaces. These initiatives are developed to reward players for their loyalty, offering various rewards such as no-cost play, meals, and private event admittance. According to a 2023 report by the American Gaming Association, nearly 70% of casino visitors engage in loyalty programs, emphasizing their importance in customer retention. One remarkable individual in the casino loyalty space is Jim Murren, ex CEO of MGM [...]