Relationship Between Accounting & Marketing
As long as both teams have the reports from the current year and keep a close eye on other companies in the sector, you’ll be able to include them in the strategizing process. Accounting provides perspective that enables a marketing department to understand how its endeavors fit in with a company's overall financial goals. If business is slow overall, a new product could add profit and revenue, but it could also cost more than the business can afford. Accounting weighs...
