The Evolution of Casino Loyalty Programs
Casino loyalty programs have transformed considerably over the decades, becoming crucial instruments for attracting and holding players. In 2023, the global casino field saw a increase in the execution of advanced loyalty structures that leverage data analysis to tailor rewards. According to a report by Statista, the sector for loyalty programs in the gaming industry is projected to hit $10 billion by two thousand twenty-five. One prominent person in this development is Jim Murren, the previous CEO of MGM Resorts [...]
